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Privacy Policy

This Privacy Policy sets out how we collect, store and use the information that we collect about you when you interact with our systems.


This Privacy Policy is effective from 25th May 2018.


How we collect or obtain information about you:

  • When you provide it to us, e.g. by contacting us.

  • We collect information from you when you register on our websites, place an order, subscribe to our newsletter, fill out a form or donate money.


Information we may collect:

  • First name.

  • Last name.

  • Job title.

  • Company.

  • Email address.

  • Any other information contained in the email you send us (for example, any information in your email signature, if applicable), or supplementary information supplied by you during any internet transaction.

  • Phone number.

  • Any information you provide to us during a telephone conversation or meeting.

  • The details of any goods or services you purchase from us online or over the telephone

  • IP address.

  • Information about your computer or device (e.g. device and browser type).

  • Information about how you use any of our websites (e.g. which pages you have viewed, the time when you viewed them and what you clicked on).


How we use your information: for administrative and business purposes (particularly to contact you) and in connection with our legal rights and obligations.

In particular, we may use this information for the following reasons:

  • Internal record keeping.

  • For Gift Aid Claims.

  • We may use the information to improve our offerings.

  • We may periodically send promotional communications through email, post and telephone, to include the impact your support has made, requests for further support, activities taking place at the Severn Valley Railway, invitations to join us at events, special offers or other information which we think you may find interesting.

  • Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company outside the 'SVR Family' (see below) for any reason whatsoever, without your consent, other than for the express purpose of delivering a purchased product or service requested.

  • Note: If at any time you would like to unsubscribe from receiving future communications, you can do so by unsubscribing from emails, or by contacting us.


Disclosure of your information to third parties: We will disclose your information only to the extent necessary to run our business, to fulfil any contracts we enter into with you or your company, where required by law or to enforce our legal rights. This includes trusted third parties who assist us in operating our website, conducting our business, or servicing you.

We will not sell your information to third parties.

The Severn Valley Railway Family: Your details will only be made available to other organisations operating under the Severn Valley Railway name to include: Severn Valley Railway Charitable Trust Ltd., Severn Valley Railway (Holdings) plc., Severn Valley Railway Co. Ltd. and other SVR organisations which may be introduced from time to time.


How long do we retain your information?: for no longer than necessary, taking into account any legal obligations we have (e.g. to maintain records for tax purposes), any other legal basis we have for using your information (e.g. your consent, or our legitimate interests as a business).


How we secure your information: using appropriate technical and organisational measures such as storing your information on secure servers.


Your rights in relation to your information:

  • To access your information and to receive information about its use.

  • To have your information corrected and/or completed.

  • To have your information deleted.

  • To object to the use of your information.

  • To withdraw your consent to the use of your information.

  • To complain to a supervisory authority.


Sensitive personal information: we do not knowingly or intentionally collect what is commonly referred to as ‘sensitive’ personal information.


Information we collect when you visit our websites: We use third party servers to host our websites. Our website servers automatically log the IP address you use to access our website as well as other information about your visit such as the pages accessed, information requested, the date and time of the request, the type of device you are using, your approximate location, the source of your access to our websites (e.g. the website or URL (link) which referred you to our website), and your browser version and operating system.


Do we use cookies?: We use cookies, but only as part of the need to control the website. We do not use cookies to store any information of a personal nature, or your website usage. You may turn off cookies in your browser, but you may then find that the website does not work correctly on some pages.


Our Details: The data controllers in respect of our websites' online systems is the Severn Valley Railway. If you have any questions about this Privacy Policy, please contact the data controllers by sending an email to

Unless we need to investigate suspicious or potential criminal activity, we will not attempt nor will we allow our website server providers to identify you or attempt to identify you from the information collected via server logs.


Storage of your Information: Messages you send us are stored within our third party hosting provider's secure data centres primarily within the European Union and United Kingdom.

Information about your call, such as your phone number and the date and time of your call, is processed and stored by our third party telephone service provider which is located in the United Kingdom.




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