All travel must now be booked online, enter ‘SH’ followed by your shareholder number in the discount code box and you will receive an entitlement related to your individual shareholding. These are allocated annually as per the following table, and are based on the number of shares held at 31st December each year. For example, a shareholding of 265 shares at 31st December 2021 would entitle the Shareholder to redeem their travel discount code against two Freedom of the Line tickets purchased within the next 12 month period (2022). On 31st December 2022 the shareholding would need to be 300 to retain the same benefit.
IMPORTANT – in order for you to receive the confirmation of the benefits you are to be given each year, we must be in receipt of the email address you wish us to use. Please follow the link on the home page entitled ‘SVR Shareholder Registration’ and enter your details. If you do not have an email address, then please write to Visitor Services at our Kidderminster Head Office and we will be in contact with you to discuss how you can access your benefits.
A shareholding of 1,600 shares or more will receive a travel pass photo card, which will be sent within two months of the issue of shares. This card should be used as photo ID and will be required on the date of travel.
Note 1. Free travel discount codes, Silver, Gold and Platinum passes are valid for train services in the annual SVR timetable and are not transferrable, the Shareholder must travel.
Note 2. The Directors will review the above entitlements on an annual basis and it is likely that annual adjustments will be made in future.
Note 3. For Shareholders who wish to consider disposing of their shares, these can be donated to the Severn Valley Railway Company Ltd.
2018 archive: New cards for old
As advised in the Shareholders' Newsletter issued in March, we intend to replace all Silver, Gold and Platinum travel passes with a “credit card” style pass bearing a photo of the shareholder (or shareholders if the shares are jointly held). We asked shareholders affected by this change to send us a passport style photo to aid us with this change. Thank you to those shareholders who have already replied. We have had a good response to date, and the current plan is to issue the new style cards later this year, probably around Autumn.
There are many shareholders, however, who have still to supply us with a photo. If you have not yet done so and have 1200 shares or more, could you please send us a passport style photo (or photos if it is a joint shareholding).
They can be sent by email (to firstname.lastname@example.org), by post, or by calling in at the main office, Number One, Comberton Place, Kidderminster DY10 1QR where we can take a photo if necessary.
At some point the current card passes will cease to be valid. The final date will be published in the Shareholders Newsletter, which will be issued during March. In order to achieve a smooth transition, however, it would be helpful if shareholders could respond sooner rather than later.
Queries and Benefits
A small number of shareholders have been calling with queries concerning their benefits and the issue of passes, if you have not been able to get through please email us at email@example.com and we will respond and resolve any problems as quickly as we can.